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Crafting Your Ideal Message: Lessons from Boris Johnson

Web Design Deal Kent Boris Johnson

The Love-Hate Relationship with Boris Johnson in Deal, Sandwich, Dover & Folkestone.

In the world of politics, few figures evoke such polarised reactions as Boris Johnson. Loved by some, loathed by others, his colourful personality and controversial actions serve as a vivid example of how the same message can elicit vastly different responses. But what does this have to do with your website? Let’s delve into the Boris Johnson Effect and how it applies to crafting your message for your ideal audience.

The Love Side: Boris the Charismatic Leader

On one side of the spectrum, Boris Johnson is hailed as a charismatic leader, known for his wit, charm, and ability to connect with people from all walks of life. His unorthodox approach to politics and knack for simplifying complex issues resonate with a certain segment of the population. Supporters admire his willingness to shake up the status quo and his commitment to delivering on promises, such as Brexit.


The Hate Side: Boris the Controversial Figure

Conversely, Boris Johnson has no shortage of detractors who view him as a divisive and incompetent figure. Critics point to his history of gaffes, flip-flopping on key issues, and perceived lack of accountability. His handling of the COVID-19 pandemic and Brexit negotiations has come under intense scrutiny, with many questioning his leadership abilities and integrity.


The Message Matters: Targeting Your Ideal Audience

You Can’t Please Everyone: Crafting Your Message

Just as Boris Johnson’s appeal varies widely among different groups, so too should your website’s message cater to your specific audience. Many businesses make the mistake of trying to please everyone, diluting their message and failing to connect with their ideal customers. Instead, focus on your ideal customer avatar and tailor your messaging to speak directly to their needs, pain points, and desires.


Laser Focus vs. Scatter-Gun Approach

A scatter-gun approach may reach a broad audience, but it’s unlikely to resonate deeply with anyone. In contrast, a laser-focused message that speaks directly to your target market will attract qualified leads who are more likely to convert into paying customers. By honing in on what sets your business apart and addressing the specific problems your audience faces, you’ll stand out in a crowded marketplace.


BSC Web Designs: Shaping Your Message for Success

Your Partner in Crafting Compelling Messaging

At BSC Web Designs, we understand the power of effective messaging. We work closely with you to identify your ideal audience and tailor your website’s content to speak directly to them. From eye-catching visuals to compelling copy, we’ll ensure that every element of your website is designed to attract and convert your target customers.


Take Action Today

Don’t fall into the trap of trying to please everyone with your website’s message. Embrace the Boris Johnson Effect and focus on speaking directly to your ideal audience. Contact BSC Web Designs today on 0789 009 8833 and let us help you shape your message for success. Your ideal customers are out there—let’s make sure they find you.



In the ever-changing landscape of digital marketing, crafting the right message is key to attracting and retaining customers. By taking a cue from the Boris Johnson Effect and targeting your ideal audience with precision, you’ll set yourself apart from the competition and position your business for long-term success.

Get in touch today.

Jim Martin Business Coach

Jim Martin

Local Marketing Professional specialising in helping local businesses & trades get more customers. Business Coaching - Local Marketing - Web Design Tel: 0789 009 8833

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